PROJECT BRIEF

In Charlotte, North Carolina, three diverse broadcast studios converge in an efficient, 360-degree venue that allows ultimate flexibility for the SEC Network.

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The aesthetics are decidedly unique for each environment; the main studio, which houses SEC Now, is technology-heavy and features sleek, industrial detailing.

The ancillary spaces, by contrast, are heavily propped; one evokes the warmth of a gabled wooden lodge and becomes an informal discussion spot for the hosts of Marty & McGee, while the other, an eclectic office break room environment, sets the stage for Thinking Out Loud.