ESPN | OUTSIDE THE LINES | E:60
TEAM
Erik Ulfers (CEO)
Emmett Aeillo (VP)
Amr Abdelfattah (Design Director)
Kendra James (Design Director)
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LOCATION
Connecticut | USA
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TYPE
Sports Broadcast
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STATUS
Complete Redesign , 2019
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CLIENT
ESPN
PROJECT BRIEF
When designing Studio Z for ESPN, we focused on creating a scenic environment that put great journalism and storytelling at the forefront.
Visual layering is incorporated into the design through the use of clear and opaque acrylics with applied texture treatments. This approach, coupled with large, arced, tracking LED video walls, provides an immersive environment that allows the show’s new graphic identity to take center stage.
The studio, designed for 360° shooting, also features a backlit, frosted acrylic display containing sports memorabilia and a passage to an LED wall behind glass doors, which serves to visually expand the studio