CREATIVE DIRECTOR | EXPERIENTIAL DESIGN & THEMED ENTERTAINMENT
SET DESIGN |
BROADCAST ENVIRONMENTS
NEWS SETS
TALK TV|
PIERS MORGAN UNCENSORED
Working with Jack Morton Worldwide, I led the redesign of several television studio environments, including the set for Piers Morgan Uncensored. The work focused on reimagining each space to strengthen the programme's visual identity while enhancing broadcast functionality, camera composition, lighting integration, and audience engagement. Every design balanced creative storytelling with technical performance, delivering contemporary studio environments tailored for live television and high-profile productions.
SPORTS SETS
CBS SPORTS | NFL
Created as a concept for CBS Sports | NFL, this studio was designed to capture the intensity, scale, and excitement of America's premier football league. The design combines bold architectural forms, immersive LED technology, and layered lighting to create a high-energy broadcast environment capable of supporting live analysis, pre-game coverage, and post-match discussion. Flexible presentation areas, dynamic camera perspectives, and a strong visual identity ensure the studio remains engaging from every angle while reinforcing the premium quality and heritage of the CBS Sports brand.
TALK SHOW | VARIETY
DUBAI TV |
MIN EL AKHER
Min El Akher was a prime-time entertainment talk show produced for Dubai TV, designed as a versatile, multi-zone broadcast environment that seamlessly accommodated celebrity interviews, live musical performances, comedy, audience interaction, and featured segments within a single studio. The set combined theatrical atmosphere with broadcast functionality, creating an engaging and immersive live television experience.
