PROJECT BRIEF

A true blend of media and built environment, the Tencent NBA studio directly aims to give the early pioneer of adopting live streaming content a formidable space to contextualize this enterprise.

Regardless of sport, the studio’s capacity to layer physical, virtual, and video elements provides the viewer with a unique vantage-point and an experience more valuable than either a standard broadcast or live stream.

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The main anchor area is defined by a gloss white fold that can be washed with colored LED light and features two of the studio’s main LED walls, behind and adjacent to the anchors.

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The 275 sq-m set takes formal cues from the intersection of circular and rectangular linework typical of most courts or fields, and aligns with Tencent’s NBA graphics package by allowing much of the floor and ceiling to recede into a dramatic black, while gold acts as a rich accent tone.