TEAM
Andre Durette (Executive Design Director)
Amr Abdelfattah (Senior Design Director)
Matt Jackson (Project Manager)

------------------------------

LOCATION
SKY NEWS |UNITED KINGDOM

------------------------------

TYPE
News Broadcast 
------------------------------

STATUS
REVAMPED 2022
------------------------------

CLIENT
SKY NEWS

PROJECT BRIEF

 

The NBA on TNT Studio is designed to be the heartbeat of basketball broadcasting, where the excitement and spirit of the game come alive. It features a highly versatile set that can adapt to various broadcasting needs, from pre-game analysis to post-game highlights. The space includes a half-court for live demonstrations, enhancing viewer understanding and engagement with in-depth analyses.

Incorporating advanced technology is central to the studio's appeal. A large, curved LED screen forms the backdrop, offering panoramic views that can shift dynamically from cityscapes to intense game footage. This setup is complemented by interactive zones where fans can engage directly with the broadcast through touchscreens and augmented reality, making the viewing experience interactive and immersive.

The studio's design pays tribute to basketball's rich heritage, with elements that mimic iconic arenas and memorable game moments. Decor features polished hardwood floors reminiscent of a basketball court and team colors, enriching the thematic feel. This blend of technology and thematic aesthetics sets a new standard in sports broadcasting, ensuring every basketball fan feels part of the action.