AL ARABIYA
TEAM
Erik Ulfers (CEO)
Steven Dvorak (VP)
Murat Ustuner (Design Director)
Amr Abdelfattah (Design Director)
Christopher Ferguson (Coordinator)
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LOCATION
Dubai | UAE
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TYPE
Broadcast | Master Planning | Branded Environment
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STATUS
Complete, 2020
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CLIENT
Al Arabiya Network
PROJECT BRIEF
Unlike the existing News set, modernity, automation, flexibility, and interactivity are the key features of the new design. All technologies and workflows contribute to realizing those features at the aim of having a dynamic news set that serves all platforms and reflect that all staff members are part of the news production as they play an onscreen role whether active or passive.
Both sides of the 4th floor were opened to become one space. The idea was to start with the opposite side of the Newsroom at a first stage. Once that side was finalized, the revamp of the newsroom side could start with a plan that would ensure the minimum downtime of the main existing studio.
The space caters for 360 shooting, and mixed and augmented reality, therefore any piece of furniture was justified and designed to serve the aspired seamless workflow.