PROJECT BRIEF

A distinct need to transform Alhurra’s on air look, while also providing the flexibility to accommodate multiple shows with inherently unique elements, guided the overall vision for the two studios: one dedicated to live news shows, special events coverage, and live news updates at the bottom of each hour, and the other for live, daily newscasts to Iraq and current affairs programming targeting Iraqi or Pan-Arab audiences.

Each studio embraces a clean, minimal aesthetic and employs an abundance of LED display technology furnished by AOTO.