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NBA-TNT

TEAM
Andre Durette (Executive Design Director)
Amr Abdelfattah (Senior Design Director)
Matt Jackson (Project Manager)

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LOCATION
SKY NEWS |UNITED KINGDOM

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TYPE
News Broadcast 
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STATUS
CONCEPT PHASE
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CLIENT
SKY NEWS

PROJECT BRIEF

 

SKY A: Main News Studio

The flagship studio, SKY A, is outfitted with state-of-the-art technology to bring dynamic and immersive news coverage. It features expansive rotating LED screens, providing a flexible backdrop for displaying vivid visuals and intricate graphics. The studio is further enhanced by an interactive LED floor, enabling presenters to engage directly with the content, offering a compelling and interactive viewing experience.

 

SKY G: Glass Box Studio

Located within the glass box that overlooks the vibrant Sky News atrium, SKY G connects the energy of the newsroom directly to the audience. The transparent setting allows natural light to permeate the space and serves as a live, dynamic backdrop, demonstrating the hustle and pulse of real-time news operations. This studio is especially suited for daytime broadcasts and special event coverage where real-time engagement is crucial.

 

SKY B: Soft Seating Studio

SKY B deviates from the traditional newsroom layout by incorporating a soft seating area tailored for talk shows and informal interviews. This studio is designed to create a casual, intimate setting that facilitates open dialogues and deeper interactions with guests. The welcoming ambiance is adaptable, supporting various configurations to accommodate diverse broadcast needs, from intimate interviews to engaging panel discussions.

© 2024-2025 | AMR ABDELFATTAH | DESIGN PORTFOLIO

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