​PROJECT BRIEF

 

Unlike the existing news studio, the new design was driven by four core principles: modernity, automation, flexibility, and interactivity. Every design decision, technology integration, and operational workflow was developed to support these objectives, creating a dynamic broadcast environment capable of serving multiple platforms while reflecting the collaborative nature of modern news production. The studio celebrates the newsroom as part of the on-air experience, allowing every member of the editorial and production team to contribute visually to the broadcast, whether actively presenting or passively working in the background.

 

To achieve this vision, both sides of the fourth floor were combined into a single, unified broadcast environment. The redevelopment was carefully phased, beginning with the side opposite the existing newsroom. This strategy allowed the new facilities to become operational before the newsroom renovation commenced, ensuring business continuity and minimizing downtime for the main broadcast studio throughout construction.

Designed as a future-ready production environment, the space fully supports 360-degree camera coverage, mixed reality (MR), and augmented reality (AR) technologies.

 

Every architectural element and piece of furniture was purposefully designed and positioned to enhance operational efficiency, maximize production flexibility, and deliver a seamless workflow that adapts effortlessly to the evolving demands of live television broadcasting.